Swooping down from the high places of Oakland under cover of darkness, the predatory Ghost Owl leaves in his wake a trail of brightly colored markings. The following is a study of one such incident.
Artist - Ghost Owl
You know about it. Now do something about it.
Through broadcast, social and digital we helped Intel evolve their brand campaign to show consumers already know they need to upgrade to a new PC.
Directed by: Jeff Low
Photographer : F. Scott Schafer
Intel - We All Know One
Directed by: Jeff Low
Photographer: F. Scott Schafer
Intel inside. Amazing experiences outside.
After years of declining brand awareness, Intel decided it was time to break out of being “locked inside” and appeal to a new generation by showcasing all of the amazing experiences they make possible outside.
So we created a video-led, fully integrated global campaign that showed a new generation a whole new Intel.
Directed by: Drea Cooper
San Francisco has 72 hills totalling over 30,000 feet of vert. In other words, cycling isn't easy for anyone outside of the spandex set.
The New Wheel was looking to change this, and to find a way to how their electric bicycles could effectively flatten SF, and make the entire city accessible by bike.
The posters feature 4 iconic SF landmarks portrayed in international orange, the color of the Golden Gate Bridge. The design calls for the interconnecting posters to be hung at a 30º angle, simply and elegantly demonstrating the effect of a New Wheel eBike.
The poster set was shortlisted for a 2012 Cannes Lion.
We brought the world's most loved apparel brand back to the people who made it great — everyone. Reminding them that you don't just wear Levi's, you live in them.
Watch as Vivienne, The Iron Bull, and Varric bear witness to the tearing of the Breach—a cataclysmic event that will plunge the world of Dragon Age into chaos.
"Quest for the Red Lyrium Reapers" allows fans to dive deeper into the lore, challenging them to find hidden video content and then rewarding them with an unprecedented incentive—a free in-game weapons pack. Visit Quest for the Red Lyrium Reapers to explore the live experience.
Summer 2014 Milo's Kitchen took their kitchen on the road and brought 100% real, home-style treats to dogs across America. They think all dogs deserve the same goodness as the rest of the family; that's why every one of their wholesome treats is made in the USA.
Attendance: Over 108,000
Treat Truck Impressions: 1,123,820
Social Media Impressions: 13,895,989
PR Realized Audience: 36,628,796
In 2013, my friends and I started our own wine label. Farceur Cellars is a Lodi Zinfandel and is the first of many varietals that we plan on releasing in the upcoming years.
Check us out @ Farceur Cellars
Like us on Facebook
In February 2015, legendary designer Kenji Ekuan passed away. Amongst his historic list of design was the iconic Kikkoman bottle. To honor him we designed a series of memorial print ads. Inspired by the simplicity of Japanese design and the beauty of the bottle, I showcased the bottle in it's purist form, empty. Here is my series.
With relatively zero production dollars, and using preexisting footage, we were able to craft a campaign that has taken Kikkoman to an entirely different place at the brand level.
Our dogs are like family, and we want to give them the best there is. That's where Milo's Kitchen comes in. It's made from the best for your best friend.
Selection of TV, Print, and Interactive.
Air New Zealand wanted to show Canadian travelers that a flight to Australia with a stopover in New Zealand isn't a delay; it’s an opportunity. We delivered Air New Zealand on the Way, or #NZontheway, an integrated campaign that shows how much better a trip to Australia can be when you have a little New Zealand on the way. We took over subway stations, bus shelters, and city streets with striking OOH backdrops featuring imagery of the best NZ has to offer, and invited people to have a stop in New Zealand on their way to work, back home, a night out, or wherever. Then, we asked people to take a selfie with our scenes and post it, tagged #NZontheWay, to Instagram. We offered everyone who participated a $150 discount on a flight and a chance to win a flight for two to Australia - with a stop in New Zealand on the way, naturally.
A shoppable video and page takeover produced with Complex featuring Chance the Rapper to launch Dockers' Get Ready campaign.
Virgin America station domination in three cities. Includes interactive out of home placements.
Chicago: O'Hare Airport
New York: JFK
San Francisco: Montgomery Street Station.
Del Monte Pet Food digital projects of 2012 included Meow Mix: Meow Mixer, Kibbles' & Bits: Dash 4 Deliciousness, and Milo's Kitchen: 100% Real.
"An epic fortune of puns and flannel.” An actual fortune created by The Great Tiny, our in-house fortune telling machine built by five DFCBers to promote this year’s holiday party.Our party, with henna, a funk band, tapas, and a real-life fortune teller, was so random, only the randomest fortunes will do. Five people. Two weeks. And $502.78. Watch the case study here and see just how scrappy we can be.
Coinstar presents, the lo-fi stop-action short stories about the nonsense your change gets into when you're not using them.
An integrated campaign that includes guerrilla, print and spectacular executions. The campaign breaks the barrier between fine art and street art, and encourages local artists to submit their stuff to the Threadless website.
While working at Upper Playground, I got the opportunity to do their Fillmore Street flagship store window front. It was a 10 year retrospective and photo documentary of their history. It won 2009 San Francisco Fashion Awards - Best Store Front.